Doctor Digital Advertising

Fortress Surgeon Digital Marketing, a specialist digital advertising company, introduces a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, person involvement, and technique development. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brand names through all lifecycle phases: starting from scientific trial recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiry and advertising sunsetting.

A 25-year expert in the medical care marketing and advertising room, Tracey began her profession as an agency account person for an array of pharma brands and later led the advertising effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.