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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces a broadened search engine optimization service for plastic surgeons, focusing on online exposure, patient interaction, and method development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & health brand names through all lifecycle phases: beginning with professional test recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her job as a company account individual for a selection of pharma brands and later headed the advertising initiative to launch a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the design for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.