Doctor Digital Advertising

Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, announces an expanded SEO service for plastic surgeons, concentrating on on-line exposure, person interaction, and practice growth. Lauren's focus on ROI and interest for discovering the vital information that transform projects from excellent to terrific consist of creating a grand scale multivariate examination structure using fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her career as a company account individual for a range of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.