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Citadel, a doctor Fortress Surgeon Digital Marketing advertising firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, individual engagement, and method development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & health brands with all lifecycle stages: beginning with scientific trial employment campaigns, via the pre-launch market-shaping, launch and marketing stage, ending with license expiration and advertising and marketing sunsetting.
A 25-year professional in the healthcare advertising and marketing area, Tracey started her career as a company account person for a variety of pharma brands and later on led the marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.
It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the version for just how media and advertising companies should, and will, develop in the future.
While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.
