Outbound Telemarketing

Citadel, a doctor electronic advertising agency, introduces an expanded SEO solution for plastic surgeons, focusing on on-line visibility, person involvement, and method development. Lauren's focus on ROI and passion for discovering the critical information that change campaigns from good to great include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI before media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her job as an agency account individual for a variety of pharma brands and later on headed the advertising and marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the version for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.