Digital Advertising Solutions

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing agency, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient engagement, and method development. In her previous function as VP of Biddable Media Daga focused on the marketing of health & health brands through all lifecycle stages: beginning with medical trial employment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

A 25-year professional in the healthcare marketing and advertising area, Tracey started her occupation as an agency account person for a range of pharma brands and later on led the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.